25X_Tyvek_Palette_20140626_BW_C2

Proshield black print on card board

ProShield black print on card board pallet stack

Tychem Pms&black print on cardboard pallet stack

Tyvek PMS&black print on cardboard

Tyvek PMS&blackprint on cardboard pallet stack

Tyvek PMS&blackprint on cardboard

Tyvek PMS&blackprint on white substrate and cardboard

Client: Dupont de Nemours

Task: Brand Creation – Worldwide

Creative direction: M. Vandendael

Designer: M. Vandendael

Agency: monalisa

It took more than 3 years of colaboration to create a world wide brand for Dupont de Nemours. In the first steps we had to analyse what was hapening around the world. We saw that the design of sub brands (Tyvek, Tuychem, Proshield) and the packaging had no consitency.

With great effort we took from each country, region, the legal and design elements and worked that into one great brand.

I did the creation, follow up and wrote the guideline taht are today in use in the world.

It was a great brand and we made it an amazing brand!