Client: Bacardi 

Task: Creating POS for France

Creative direction: F.Waution

Designer: M. Vandendael

The idea was to make some POS elements for France. The law is very restrictive, alcohol Ad may not be on a surface that is bigger then 50cmX50cm. We used that to make a display that is made out of cubes with the format of 50X50cm. The overal graphic elements recall the lights on the night…